Sebumi Pradipta, pt. is one of leading real-estate company in Palembang, South Sumatera. The company’s identity designed using green concept which also reflected through the company name which mean green earth. Using the combination of leaves, gold and ribbon creating the initial of the company which is “SP” for “Sebumi Pradipta” create green while elegant feel at the same time. Gradient colour used to achieve the 3D effect required by the company and overall circular form by the initial creating a solid and dynamic image of the company.